What Happened To Advertising? What Would Gossage Do? Massimo Moruzzi

The inconvenient truth about online advertising and social media.

Are brands really created by &ldquo,branding campaigns&rdquo,? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has &ldquo,display advertising&rdquo, on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have&nbsp,
&ldquo,conversations&rdquo, with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?&nbsp,

Who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things &ldquo,interactive&rdquo, and &ldquo,social&rdquo, 50 years ago than anybody has been in our &ldquo,digital&rdquo, era? Were he around today, what would Gossage do?&nbsp,

Ficha Técnica

• ISBN: 9788469727270
• Autor: Massimo Moruzzi
• Editorial: Massimo Moruzzi
• Páginas: No especificado
• Encuadernación: Tapa Blanda
• Dimensiones: 152.00 x 229.00 mm