Lenguaje y Lingüística
The Rhetoric of Soft Power Craig Hayden
66,55 €
Public Diplomacy in Global Contexts
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.
Ficha Técnica
- ISBN: 9780739142592
- Autor: Craig Hayden
- Editorial: Bloomsbury Publishing plc
- Páginas: No especificado
- Encuadernación: Tapa Dura
- Dimensiones: 152.00 x 229.00 mm
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| isbn | 9780739142592 |
|---|---|
| Categories | Lenguaje y Lingüística |
| Author | Craig Hayden |
| Editorial | Rowman & Littlefield Publishing Group Inc |
| Language | INGLES |
| Edition | 1 |
| Fecha public | 2011 |
| Page Number | 310 |
| ancho_mm | 152 |
| Acabado | Tapa Blanda |
