Economía, Finanzas, Empresa y Gestión
Integrated Marketing Communication
129,31 €
Creating Spaces for Engagement
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Ficha Técnica
- ISBN: 9781498540025
- Autor: Desconocido
- Editorial: Bloomsbury Publishing plc
- Páginas: No especificado
- Encuadernación: Tapa Dura
- Dimensiones: 152.00 x 229.00 mm
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| isbn | 9781498540025 |
|---|---|
| Categories | Economía, Finanzas, Empresa y Gestión |
| Editorial | Rowman & Littlefield Publishing Group Inc |
| Language | INGLES |
| Edition | 1 |
| Fecha public | 2016 |
| Page Number | 198 |
| ancho_mm | 152 |
| Acabado | Tapa Dura |
