Crystallizing Public Opinion Edward Bernays

A seminal work on how public opinion is created and shaped, Edward Bernays&rsquo,s&nbsp,classic&nbsp,Crystallizing Public Opinion&nbsp,set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of &quot,public relations counsel,&quot,&nbsp,Crystallizing&nbsp,elucidates the &quot,instruments and techniques&quot, that PR professionals use to mold public opinion on behalf of their client&#39,s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to &quot,regiment the mind like the military regiments the body.&quot,

The first ever book ever written about the public relations industry, this all-new edition of&nbsp,Crystallizing Public Opinion&nbsp,features an introduction by Stuart Ewen, author of&nbsp,PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and&nbsp,Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Ficha Técnica

• ISBN: 9781684113040
• Autor: Edward Bernays
• Editorial: www.bnpublishing.com
• Páginas: No especificado
• Encuadernación: Tapa Blanda
• Dimensiones: 152.00 x 229.00 mm