Business goals and social commitment. Shaping organisational capabilities Lina Aceneth Grisales Rincón/Carlos Dávila L de Guevara/David Schnarch González

Corporations, business groups and other business organizations are increasingly concerned about social challenges that directly impact the future of capitalism. Colombia»s Fundación Social (FS)-a century-old Latin American business group – has from its start operated under two different but closely intertwined rationales: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS mission, and business firms are instrumenta